Pronounced "froo froo," close your eyes and say it three times, "Frou frou. Frou frou. Frou frou."
Every Southern girl knows the meaning of frou frou, which comes from the sound a belle’s silk and satin hoopskirt would make as she reeled across a ballroom or sashayed across a green lawn.
Fabulous and fabulously Southern, "Frou Frou" is the girliest, the flounciest, the most ruffled, the giddiest. It's delightful. It's delicious. It's deliriously debutante.
"Frou Frou", the original fragrance by Southernness, is the beautiful, hyper-feminine essence of our Private Estate Tuberose. Though personally relished the challenge of growing the perfect tuberose in Southernness’ test gardens, some might say the blooming-beauty is a might "too high maintenance." With one whiff of the lush gorgeous scent of the fragrant plants that inspired "Frou Frou," you will agree our toil was well worth the effort.
Native to the sunniest parts of the American South, every tuberose should be exalted by placing her in the highest place in a garden. No dark, dank bog for this diva. If a tuberose were a woman, she would want to be placed on a pedestal. She might appear delicate, even fragile, but don't be fooled by her deceptive vulnerability. "Frou Frou" is like a steel magnolia, except sweeter--and stronger.
"Frou Frou"’s tuberoses ultimately thrived in our garden near a wide, bricked pathway done in a centuries old, Southern classic pattern. In this spot, one can easily close their eyes, inhale the captivating scent of tuberose blossoms and hear the girlish swish of a belle's skirts strolling by. Frou Frou. Frou Frou. Frou Frou.